ZoomInfo = OldInfo
Friday, October 20th, 2006I keep hearing all my recruitosphere buddies falling all over themselves to talk about how great ZoomInfo is and how much easier it make it for them to network and find candidates, and how if you say something on the Internet that you regret, ZoomInfo will surely find it.
Meh. So I go to check out my own summary a few months ago, and it’s wildly, woefully out of date. No worries, I say to myself, I’m sort of re-strategizing my personal brand and rearranging some web stuff, and I’m sure ZoomInfo will catch up.
Well, today, 6 months later, it hasn’t. It hasn’t found my new online resume. It hasn’t found my LinkedIn profile. It hasn’t found my name change, even though it’s on every one of my sites. If you look for Tiffany Bridge, you don’t find me. If you look for Tiffany Baxendell Bridge, it’ll find Tiffany Baxendell and ignore the Bridge.
People, I am all over the damn Internet. I am not difficult to find. I put that stuff out there so that it will BE FOUND. And yet the most recent information ZoomInfo had for me was a cached version of my MPOJ bio that’s at least 5 months old. One of the other references was from a staff listing at one of my old jobs. My name was taken off that staff listing three years ago when I left that job…
And yes, of course I can (and did) claim my summaries and update them (somewhat, haven’t finished yet), but surely ZoomInfo can’t seriously expect that everyone is going to take the time to do this, not when I’ve already had to take the time to fill out my profile on heaven-knows-how-many other profile-and-networking sites. It seems like it would be a lot easier to just not act like the Wayback Machine.
And then, even after I filled all that in, ZoomInfo has the same serious shortcoming that I’ve been taking LinkedIn to task for:
It has no way whatsoever to handle a person’s name change.
This is not rocket science. A significant portion of the population changes their names at least once, and then a significant portion of THAT population changes them again later.
Why is it so difficult for the makers of social software to add in a little extra functionality for “former names used” or “some people know me as?” Why, once I have claimed a summary at ZoomInfo and confirmed my identity, can I not change the name on that summary? My last name is not Baxendell anymore, and I’m working very hard to get that change reflected on all my various web identities, and yet LinkedIn and ZoomInfo refuse to add this one simple feature that would allow people who knew me at my previous jobs AND people who have met me recently to find the same information about me.
At least at LinkedIn I can include both names in the last name field and the search will find them both, but what about people who aren’t using their pre-married names anymore professionally? Should the people they knew earlier in their career or went to college with not be able to reconnect with them?
Maybe if the tools were better more people would, you know, USE them.
UPDATE: Lest anyone think I’m just pickin’ on ZoomInfo and LinkedIn, let me also point out that Jobster doesn’t accommodate former names that well, either. Hey JGo, can you do something about that?