With unemployment rising across the nation, many professionals now have to conduct a job search. The problem with doing this often is knowing where to start. With so many different career search engine, not to mention all of the more traditional methods of finding work, the options can be overwhelming. Although the best place to start often depends on the position the individual is looking for, according to a recent press release for marketing executives the best thing to do is concentrate on networking.
The Marketing Executives Networking Group (MENG) released the results of a study conducted by Aline Strategies that investigated various job lead generation tools and other ways that professionals in the marketing industry have used to find a new job during the course of the last three years.
Out of the different possible avenues for finding employment, the study found that networking is the most successful of the available options used by marketing professionals. The survey found that, instead of networking with personal acquaintances in hopes of finding out about jobs, marketing executives should focus their attention on networking through their professional acquaintances.
“MENG commissioned this survey to better understand if new technology and social media channels were disrupting the traditional executive search process and, more importantly, where we can advise our members to focus their time, energy and resources to secure their next, executive-level job opportunity,” said MENG’s Chairman and Founder of Demand Marketing Richard Sellers in the press release.
“We were pleased to learn in the study that more MENG members found their next marketing opportunity through our members-only job board than any other job lead site,” Sellers added. “Since our inception in 1995, our organization has always known the power of networking. It’s why networking is in our name and why we continually advocate to our members the importance of building and maintaining your professional network, especially when you’re gainfully employed.”
The study found that second most effective way that members of MENG went about finding work was through recruiters. High-profile, fee-based job search sites were found to be relatively unsuccessful, despite the cost of use. Another interesting thing found by the study was that it is taking women in the industry approximately one month longer to find their next job than it is taking men.
“While most people understand the value of professional networking during the job search process, the study revealed some misperceptions about what works. For example, most participants overvalue networking among friends, family, and acquaintances, and undervalue the role of recruiters. In addition, fee-based job search websites only yielded results for 2% of the participants, yet 88% subscribed to at least one,” said Aline Strategies Principal Diane Warren in the release. “At a time when macro-economic forces are generally working against senior-level individuals in transition, it’s critically important to understand what works and what doesn’t when it comes to finding your next career opportunity.”
Tags: Job Search
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