Comments on: Employer Brand and Recruitment Strategy http://www.magicpotofjobs.com/2007/10/06/employment-branding/ Powered by Cheezhead Wed, 20 Aug 2008 02:32:18 +0000 http://wordpress.org/?v=2.2.1 By: John Groth http://www.magicpotofjobs.com/2007/10/06/employment-branding/#comment-16277 John Groth Fri, 16 Nov 2007 16:12:26 +0000 http://www.magicpotofjobs.com/2007/10/06/employment-branding/#comment-16277 There is a "national" preception of an employer, like Wal-Mart, for example, but the local Wal-Mart store also has a local "brand." If the local Wal-Mart manager and staff build the reputation as a good fair place to work, and the 250 local employees echo these sentiments, they will have a good flow of qualified applicants. Conversely, national companies can invest millions on branding their companies as great places to work, but indifferent or "bad" local management can undo all that investment. There is a “national” preception of an employer, like Wal-Mart, for example, but the local Wal-Mart store also has a local “brand.”
If the local Wal-Mart manager and staff build the reputation as a good fair place to work, and the 250 local employees echo these sentiments, they will have a good flow of qualified applicants. Conversely, national companies can invest millions on branding their companies as great places to work, but indifferent or “bad” local management can undo all that investment.

]]> By: amazon » Employer Brand and Recruitment Strategy http://www.magicpotofjobs.com/2007/10/06/employment-branding/#comment-14608 amazon » Employer Brand and Recruitment Strategy Thu, 18 Oct 2007 21:08:11 +0000 http://www.magicpotofjobs.com/2007/10/06/employment-branding/#comment-14608 [...] Read the rest of this great post here [...] […] Read the rest of this great post here […]

]]>