My friends, I confess, there is an important truth that I have neglected to share with you for lo, this nearly one year of stirring the Magic Pot. This is the unspoken truth that we recruiters hate to mention, for it makes us shudder to the core of our very souls. But because I am committed to honesty in the process, I dare speak type it aloud now:
Looking for a job SUCKS ASS.
There are few things more demoralizing in modern life than sending out little sheets of paper (or computer files) from which some stranger in some comfortable office who has never heard of you is supposed to divine your potential worth as a cog in their corporate machine.
And then, if your resume is found pleasing, you get to dress up in your best dress-to-impress gear, and smile and nod and make polite conversation while more strangers ask you ridiculous questions and internally pick apart your every answer while the future of your career hangs in the balance.
Meanwhile, you’re sweating it out in a job you clearly dislike enough to want to leave, or god forbid, you’re sitting at home sweating it out while your bank balance dwindles because you’re out of work.
This is a terrible, soul-destroying process. But take heart- there are things you can plan for that will make it better. You can build what I like to call “your personal brand.” With a strong personal brand, you can achieve what a friend of mine predicted when we had lunch last week: “I’m not applying for my next job. I’m getting headhunted!” Your personal brand is the thing that makes people seek you out, instead of the other way around.
What is a personal brand? In a general sense, it’s the state of being known in a particular community for…something. Ideally, that something will be for your expertise or general fabulousness, not for that embarrassing incident at last year’s Christmas party.
For our purposes, a strong personal brand is the thing that is going to make your next job transition experience much better than your last one. It’s the thing that keeps you from being some random schmoe off the street sending in a resume, and instead makes you the desirable expert employers have been looking for. Essentially, it’s a highly-targeted form of celebrity.
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You’ll find jobs in London at Canary Wharf Jobs.com.
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