Comments on: Trends. Everyone. Copies. http://www.magicpotofjobs.com/2006/03/24/trends-everyone-copies/ Powered by Cheezhead Sun, 20 Jul 2008 11:36:22 +0000 http://wordpress.org/?v=2.2.1 By: Marketing Headhunter http://www.magicpotofjobs.com/2006/03/24/trends-everyone-copies/#comment-377 Marketing Headhunter Fri, 07 Apr 2006 13:28:40 +0000 http://www.magicpotofjobs.com/2006/03/24/trends-everyone-copies/#comment-377 Hmm. Interesting post. As a marketer, I've always believed that "people buy feelings -- not features." Volvo sells safety. Domino's sells convenience. McDonald's sells consistency. Etc. So check out Humanityquest.com -- a "community and portal for the exploration of more than 500 human spirits, values, attitudes, principles and emotions." To your point, I'd pick three emotions I'd like to impart on my target client. Examples ... * Commitment. Elegance. Fulfillment. * Individuality. Balance. Professionalism. You get the idea. Assuming there are 300 emotions that you'd like to impart on your customer, the combinations are almost endless (300! x 299! x 298!). Hmm. Interesting post. As a marketer, I’ve always believed that “people buy feelings — not features.” Volvo sells safety. Domino’s sells convenience. McDonald’s sells consistency. Etc.

So check out Humanityquest.com — a “community and portal for the exploration of more than 500 human spirits, values, attitudes, principles and emotions.”

To your point, I’d pick three emotions I’d like to impart on my target client. Examples …

* Commitment. Elegance. Fulfillment.
* Individuality. Balance. Professionalism.

You get the idea. Assuming there are 300 emotions that you’d like to impart on your customer, the combinations are almost endless (300! x 299! x 298!).

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